Eden is a fictional boxed wine company that I named and created to bring a unique identity to the stereotypical “cheap” boxed wine reputation. The concept is loosely based on the Garden of Eden and elements of paradise to transform the average wine drinking experience into a sinfully good one.
The use of animals, flowers, and greenery in the primary illustrations is used to create a lush, beautiful, and perfect Eden on each side of the box.
The analogous color palette for each type of wine was chosen to create a harmonious lens when viewing the designs and identify what wine the customer would be purchasing.
The Eden-like illustrations continue on the front and back of the box whimsically and organically. The information and descriptions for each wine are placed throughout the curling leafy vines.
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