The Rainforest Cafe is a jungle-themed restaurant chain filled with vines, trees, and animatronic rainforest animals that come to life within the dining room. This fictional rebrand focuses on capturing the fun and lively atmosphere of this jungle-themed restaurant and infusing it more into their brand design and collateral by using illustration.
The menu is where I began in the rebranding process. I wanted to use it as an opportunity to set the standard and system to the new approach of redirecting the focus on animatronics and more into the collateral by using illustrations.
The use of colorful and overlapping illustrations allows the restaurant chain an opportunity to take those pieces and apply them to surfaces and other deliverables such as signage, to-go bags, murals, and more.